Paul Rand

Paul Rand (1914–1996) was an American graphic designer, best known for his corporate logo designs.

Among these young Americans it seems to be that Paul Rand is one of the best and most capable [. . .] He is a painter, lecturer, industrial designer, [and] advertising artist who draws his knowledge and creativeness from the resources of this country. He is an idealist and a realist, using the language of the poet and business man. He thinks in terms of need and function. He is able to analyze his problems but his fantasy is boundless. [1]
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[1] www.paul-rand.com (Paul Rand: A Brief Biography)